Story excerpt provided by Target Gov

Written by Gloria Larkin

Your website is one of the most important places anyone goes to learn about your company. This goes for the Government as well as businesses who may be interested in working with you on a contract. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. Your site should have a basic overview of your business and how you can help clients (both Government and private sector) with their needs.

Informing the Federal Government of your capabilities is a key component to mitigating perceived risk and making sure your company is thought of when work is needed. By having a Government section on your website that is tailored specifically to the federal government, you give decision makers the tools they need to make an informed decision about your company and you’ve provided them with compelling reasons to consider awarding the contract.

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Originally published October 3, 2018